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December 2009 | 10 CRUCIAL CONSUMER TRENDS FOR 2010
All yours: ten consumer trends that will inspire you to introduce new products and services over the next 12 months. Remember, you can't shrink your way to greatness ;-)
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October 2009 | NOWISM
As the future is uncertain, and the past is, well, the past, instant-gratification seeking consumers are embracing anything that is 'real-time' with more passion than ever before. And despite this trend's seemingly ephemeral character, it is rich in solid, applicable trend examples...
September 2009 | TRANSPARENCY TRIUMPH
Think 'transparency' is an established, maturing theme? You ain’t seen nothing yet. Here’s a fresh look at the latest and greatest in the transparency arena, where savvy consumers (as well as on-trend brands) can score triumph after triumph.
August 2009 | Catching-up is the new looking ahead
Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier for all of us, and send you an overview of the trends we have so far highlighted in 2009. From ECO-TRANSIENT to LESS & LONGING. Please study the theory, scan the many examples, and get ready for a no doubt turbulent remainder of 2009...
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June 2009 | FOREVERISM
Get ready for 'FOREVERISM': consumers increasingly embrace lifestyles, relationships and products that are 'never done'. It’s a fluid ‘trend’, guaranteed to spawn new ideas.
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